The copy manages to be fun and informative at the same time. ("Made in the freaking US of A") There is definitely a tongue-in-cheekiness here that keeps things light and fun:
A starred review tally is displayed just beneath the title of the product. This can be good or bad - if there are too many products with no ratings, it can feel like nothing is being sold. It might make sense to hide this if there are no ratings. Clicking the rating brings the user to a list of product reviews at the bottom of the page. The odd thing about the reviews is that it looks like anyone can just leave a review. Perhaps those get moderated before being posted. I wouldn't want to see reviews from anyone that wasn't a verified purchase.
On products where the user gets to pick the content of the tweets, there are text boxes to enter links to specific tweets (courtesy of the Infinite Options app).
There is a subtle message right below to the Add to Cart button stating that US shipping is free, which is a nice incentive to placing an order.
Toward the bottom of the product page there is a related items section, again in the fun tone of voice ("You may also deeply love...") but I do wonder how often these show truly relevant products, particularly on sites that have many more products than this one, where surfacing relevant products could be very useful to the shopper.
Collections Pages
There are few products, so there aren't many collections, and those pages are straightforward. The SEO on the collections pages could better. For example, the Coasters Collection page has no meta description. For that matter, the SEO could be improved everywhere - there is no meta description on the homepage, there are no Twitter tags, and some of the OG tags are missing.
Another way they could organize their products (and link to them) would be via celebrity collections, grouping all the Elon Musk or Kanye West products into collections, for example. Collections are easy to automate via product tags or other criteria, so this would not be a big effort.
Cart and Checkout
They took the time to brand the checkout screen with a background color and their logo, which isn't totally necesssary but is easy to do, and small touches like that go a long way toward instilling trust in the buyer. Laser Tweets offers free shipping in the US (7-10 days), but do have options to upgrade to if I need the products faster (USPS Priority Mail, USPS Priority Mail Express).
Marketing and Social
Laser Tweets has three social accounts: Twitter, Instagram and Facebook. The twitter feed is the most active, where they mostly retweet customer tweets that often include photos (nothing like having your customers do your marketing for you!), and the other two accounts look largely untouched. It's one thing to have a bunch of social accounts, but if they aren't updated at least somewhat regularly, users can get the "crickets" vibe and second guess their idea about purchasing your products.
I couldn't find that Laser Tweets was running Facebook or Google ads - so again, this is likely a fun side hustle. They don't appear to have a newsletter at all, so I'm assuming they don't often add new products or run sales.
Conclusion
Laser Tweets is a basic Shopify build with a fun theme, great copy and photography, and certainly a unique product you're not likely to find anywhere else. Some of the apps in use are optional as far as having a functional store. So this site is a solid example of coming up with a niche product and being able to sell it yourself online for a pretty minimal monthly cost. I suspect they are doing a respectable enough number of sales to warrant having optional paid Shopify apps installed.
If you have a side hustle or a creative idea you'd like to grow through online sales, Shopify is a great option if you're looking to own your audience, or want more control that you can get from a marketplace like Etsy. If you need help, contact us today.