There are reviews clearly presented below the title, which I feel is an effective location because a user's eyes are initially going to be around the title. Clicking the review tally leads to the full review section lower on the page. We've seen this similar model on other sites, like in our review of Laser Tweets. The reviews here also have a row of customer submitted photos above them, which reveal full reviews in a modal if clicked. Feastables is doing the social proof thing well, which is so important in building trust with your potential customers.
The "boring" product ingredients are listed in a fun way ("Nutrition Factz") in keeping with the playful tone of the site.
Once you scroll past the reviews, there is a section promoting their new "EVERYTHING Bundle" and it includes an Add to Cart Button for the bundle right there. Why not cross-sell what is most likely your biggest margin product with as little friction as possible? This is different than the common list of products "you may also like" often seen at the bottom of product pages on Shopify sites.
Other Pages
There are very few pages on the site, but the ones that are there are totally unique from one another. The About page is simple and really more visual then informational, and the Prizes page is also a highly designed page (with lots of neon!) that explains how to play and shows how many prizes are left to give away.
Cart and Checkout
The cart is the drawer-style that flies out from the right when you add an item. I'm not sure if these are more or less effective than taking someone directly to a cart page, which this site doesn't have - the drawer is the cart. Feastables is still able to offer upsells in the drawer style cart, so it's likely not affecting their ability to increase average order value.
The checkout screen looks like a standard Shopify checkout. Again, here they are able to try and upsell more candy bars on the right hand side, and there is an inexpensive option for me to "1-click Protect" my order with Route (see link to this in the Shopify App list above). Somehow this Route option can "Instantly resolve shipping issues." I've never seen this option in the wild before, so I don't know how effective it is. Clicking "Learn More" opens a small modal where Route claims to have protected over 50 million orders, so they must be doing something of value.
Product Delivery
One thing that should not be overlooked as part of the online shopping experience is the actual shipping and product delivery. Because we did go through with an order of MrBeast Bars (in the name of research!) there are a few things to note about the delivery and product:
- First, the chocolate bars were really good. These are not basic Hershey bar rip-offs, but legit chocolate bars you might find near the gourmet chocolate bars in your grocery store.
- Second, the packaging was responsible. To keep the bars from melting, they came packaged with ice-like coolant bags like you would find in most food delivery service packages. All the packaging was biodegradable, too. The most fun was the Styrofoam-like padding, which is all natural and simply disappears when you run it under water.
- Third, the bars aren't the only thing! We also have chances to win big! When we got our bars, it was fun to go back to the site and "spin to win." We didn't win a Tesla, but we did get $10 in store credit.
Marketing and Social
Predictably, Feastables makes heavy use of social and ads on those social networks. If MrBeast knows anything, it's how to generate content that gets traffic. Feastables has a Discord community with over 8,000 members, and links to Tiktok (262k followers), Twitter (10.9k followers), and Instagram (99k followers) from their footer.
They use Google Ads, including keyword variations of their own misspelled name ("feastabls", "feastabes", "feasstables", "feastanbl") and terms like "mr beast chocolate", and "mr beast bar". They also make heavy use of Facebook ads (over 90!) with varying graphics and messages.
Conclusion
The Feastables site is a visually rich, fun, branded experience. It shows that with a standard Shopify store and a few apps, you can create a unique, highly designed, and engaging shop that can handle millions of visitors.
If you have a business with a sense of humor and a unique take on products and apparel you'd like to grow through online sales, Shopify is a great option. You can start with a standard Shopify store, and grow into Shopify Plus if you scale up your sales and customer base. We would be delighted to see how we can help you get started, so contact us today.